NoNonsense Campaign: Emily Procter's involvement official release

New Mom Recognizes Importance of Helping Families and Children in Need

Greensboro, N.C. – August, 2011 - No nonsense, a division of Kayser-Roth Corporation, and a leading manufacturer of legwear and sleepwear, today announced that Emily Procter, star of CBS’s hit-show CSI: Miami, is supporting the “Socks for America” campaign by becoming its spokesperson. Through the campaign, No nonsense will donate one million pairs of new socks to the children’s charity Kids in Distressed Situations (K.I.D.S.). This nationwide initiative will distribute new, comfortable socks to children and their families in need with special donation events scheduled to take place in 16 cities in July and the campaign running through the end of the year. “Like many new moms, I have developed a strong desire to help and protect all children,” said Emily Procter. “I was horrified to learn that in this, one of the richest countries in the world, more than 18 million children are living below the poverty line. While this number seems incredibly daunting, the ‘Socks for America’ campaign shows us that a small gesture can make a huge difference to people in need. Everyone needs the basics, and many of us take these things, such as socks, for granted. Socks are the least-donated item of clothing, and as we know, are essential for health and wellness. For many of the children who will receive socks through this program, it will be their first new item of clothing. Imagine the feeling of self-esteem that that new item can give to a child. In these tough economic times when the unemployment rate is so high, I am grateful to partner with a company like No nonsense who are enabling us all to make everyday choices that help others.” “We are so excited to have Emily on board to help us spread the word out about this important initiative,” said Andrea Angelo, Director of Marketing for Kayser-Roth. “With her real-life new role as a mom as well as being a well-known and respected actress, we are confident she will help us reach more people and in-turn be able to donate more of these essential basics to families and children in need. With the estimated 18 million children living under the poverty line, it’s imperative we are able to donate as many new pairs of socks as possible. The ‘Socks for America’ program allows for an easy way to help someone in need.” Consumers can learn more and have a pair of socks donated in their name by becoming a fan of No nonsense on Facebook. Additionally, for every special three-pack of socks that is bought online, an additional pair is donated above the one million pledged by No nonsense. Emily Procter is best known for her leading role as Calleigh Duquesne in CSI: Miami and her recurring role as Ainsley Hayes in NBC’s The West Wing. She gave birth to her daughter, Pippa, in early December 2010. 
For more information on “Socks for America,” please visit www.sfa.nononsense.com. 
No nonsense is a division of Kayser-Roth Corporation, an independent, leading marketer and manufacturer of branded, licensed, and private label legwear, sheers, panties, sleepwear and socks in the United States. No nonsense, which has a 94 percent consumer recognition rating, manufactures a wide variety of hosiery, leggings and tights for women as well as casual, sports and dress socks for men, women and children. More than 95 percent of No nonsense products are made in the United States with 30 million Americans wearing the brand. Headquartered in Greensboro, N.C., Kayser-Roth Corporation owns Hue and distributes legwear under licensing agreements Calvin Klein, Jockey and Burlington brand, in addition to No nonsense. Visit www.nononsense.com for more information. 
Celebrating 25 years in service, K.I.D.S. has provided more than 65 million underprivileged and disaster-struck children with nearly one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.’ efforts reach youth, ages 0-18, and their families who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. 
More information about donating new products and supporting our work is available online at www.KIDSdonations.org.

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